The new fragrance, now available in different markets, combines three ambitious approaches:
- It is the first refillable fragrance in Coty’s portfolio.
- The product has a reduced environmental impact, having undergone a full life cycle assessment by an independent organization.
- The new Rose Naturelle Intense has received a TM C2C Certified Material Health Certificate TM C2C at the Silver 1 level.
The new Chloé Rose Naturelle Intense refillable bottles demonstrated a reduced environmental impact in all product life cycle assessment indicators.
It helps reduce greenhouse gas emissions by up to 65%, water consumption by 67%, energy consumption by 66% and mineral resource consumption by 75% . The life cycle assessment of the environmental footprint of Chloé Rose Naturelle Intense was conducted by an independent organization, EVEA, to measure the impact of the bottle and its refill, from the choice of raw materials to the end of the product’s useful life. EVEA evaluated the environmental footprint of a 100 ml bottle combined with a 150 ml refill compared to five traditional 50 ml bottles.
Chloé Rose Naturelle Intense, formulated with a 100% natural origin fragrance, also received a TM C2C Certified Material Health Certificate TM C2C at the Silver Level.
The C2C Certified Material Health Certificate is a verification of the health and safety of a product’s composition using the material health requirements of the Cradle to Cradle Certified® Product standard.
Chloé stands for beautiful and meaningful products for society and the planet, and Chloé Rose Naturelle Intense perfectly embodies these values,” said Constantin Sklavenitis, director of prestige brands at Coty.
Sustainability is our primary driver of innovation at Coty, and I am proud that this launch is another step forward in contributing to our corporate Beauty that Lasts strategy.
Product innovation is a crucial element of Coty’s journey to become a more circular business and help create a more sustainable and inclusive world, as stated in its Beauty That Lasts strategy. Coty to become a more circular business and help create a more sustainable and inclusive world, as set out in its Beauty That Lasts strategy.
Today’s announcement builds on the success of Lancaster’s first clean, vegan and ocean-friendly collection, Sun Sensitive, which was the first sun care range to receive a Silver C2C Certified Material Health Certificate from the Cradle to Cradle Products Innovation Institute. CK EVERYONE became the only fragrance on the market to achieve Cradle to Cradle Certified® Gold in all five critical sustainability areas measured.
After reinventing fragrance sampling with the touchless fragrance tester in 2021, which simultaneously reduced waste, improved safety and enhanced data collection; Coty announced a partnership with LanzaTech in 2022. The partnership has produced ethanol from captured carbon emissions for use in fragrance products. LanzaTech captures industrial emissions and processes the waste gases into a new, more sustainable source of ethanol that is of sufficient quality for use in fragrances, a revolutionary breakthrough for the industry.
1 C2C Certified Material Health Certificate TM is a trademark of the Cradle to Cradle Products Innovation Institute.
2 Life cycle assessment performed by a third party comparing 1 refillable 100 ml bottle + 1 refill of 150 ml vs. 5 bottles of 50 ml
3 Combustibles fósiles y uranio