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Tommy Hilfiger launches Tommy Jeans collection in collaboration with Supervsn Studios

The 'Tommy x Supervsn' collection is a tribute to the new generation of American creatives

Tommy Hilfiger presents its collection in collaboration with Supervsn Studios. Tommy x Supervsn pays homage to the origins that both brands have so closely tied to their community and celebrates the multicultural fabric of America, while championing the next generation of American creatives.

Gavin Mathieu, founder of Supervsn, created this studio to champion the ideas of creatives from underrepresented communities. An inclusive vision that was also reflected in People’s Place, the first store Tommy Hilfiger opened that was a space for people from all walks of life to come together to enjoy fashion, art, music and entertainment.

The collection and campaign represent a “Tapestry of Americana” – a celebration of how communities come together to shape culture. The concept reflects a hopeful vision for America and a call for creatives to design the world they want to live in.

The collection consists of 9 oversized and worn pieces that reflect the spirit of Los Angeles. Faded but bright colors convey relaxed optimism in shorts made with a mix of camouflage print and tie-dye. The jackets, T-shirts and French terry hoodie feature a symbol of the new American style: a twist on the Tommy logo with red, white and blue paisley print mixed with the colors of the Pan-African flag.

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