Tissot launches a striking campaign to announce the new collection of one of its classic models, Chemin des Tourelles.
In this new collection, Tissot tells the story of duality, the collection is black and white, masculine and feminine, big and small, polished and brushed, classic and modern, characteristics that the new Chemin des Tourelles has.
Tissot has created the new Chemin des Tourelles to be versatile and serve as a companion throughout the day, not just as an accessory at some point, and to be familiar yet stand out from the crowd.
With the redesign and relaunch of the Chemin des Tourelles, Tissot is directly targeting a progressive and hyper-conscious consumer, who loves the marriage of timeless and reliable Swiss watchmaking with the unlimited freedoms of contemporary style and design.
