Fendi will present its SS24 men’s collection on June 15 in Florence. It is there that the Pitti Uomo event, the most important men’s fashion event, is held twice a year.
Pitti Uomo has been held for more than a hundred editions in the heart of Tuscany at the Fortezza da Basso, a venue where avant-garde art, Renaissance architecture and fashion blend in special installations to create a contemporary man’s paradise. Each year they have a surprise guest and for its 104th edition Fendi X Silvia Venturini Fendi is the guest of honor.
The presentation of the collection will not take place at the Pitti Box as we are used to, but Fendi will open the doors of its new factory, located in Capannuccia, near the community of Bagno a Ripoli, for guests and press. “It will be a unique opportunity to see our products come to life in the very place where our artisans make them, making them the center of attention for the day,” says Silvia Venturini Fendi.
Serge Brunschwig, Fendi Chairman and CEO:”We are proud to open the Fendi Factory to our clients and the press for the house’s upcoming men’s fashion show in June during Pitti Uomo. It is a special place for our artisans and the local community as it represents Fendi’s heritage and creativity, nurturing the precious craftsmanship skills of its artisans and preserving Made in Italy.”
The fair will be held June 13-16, but the parade will be held late onJune 15, around 5 p.m., just in time for sunset.