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Maserati inaugurates its new concept store in Madrid

The Italian firm inaugurates a new shop concept to create a bond with its customers.

Maseratiby the hand of Astara Retailhas opened a new store in Madrid which shows the new concept with which the Italian firm combines the refinement of a ‘sartoria’ with the purity of an ‘officina’, offering customers an immersive experience before, during and after the sale.

Maserati opens its eighth such store in the world, the fourth in Europe. It is located in Boadilla del Monte, a town in the northern part of the Community of Madrid.

Maserati Store in Boadilla del Monte, Madrid, Spain

The inauguration of the new Trident facilities took place last Thursday, March 16, in an event attended by some of the Italian brand’s top executives. “This new opening is the perfect alliance to take a step forward in the active implementation of our imminent model offensive: our Grecale SUV, the new GranTurismo, our MC20 and MC20 Cielo supercars and our electrified range, Folgore,” assured Luca Delfino, General Manager Maserati EMEAduring the inauguration of the new store.

Maserati Store in Boadilla del Monte, Madrid, Spain

Julio Trenas, head of Maserati at Astara Retail, saidThe inauguration of this exclusive showroom is the fruit of a long-standing partnership between the Maserati and Astara teams. Through this union, we combine the mobility solutions of a leader like Astara and the history of passion, innovation and Italian luxury craftsmanship embodied by Maserati. We are proud of our partnership with Maserati and look forward to reaping the rewards of joint growth through the 360° brand experience we are offering.”

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