The Qode, an international communications agency based in Dubai and specialising in the luxury sector, is taking a new step in its global growth strategy by entering the Indian market. The company has established a direct presence in Mumbai, one of the country’s main cultural and economic hubs, thereby consolidating its international network against a backdrop marked by the growing importance of emerging markets in the luxury industry.
Founded in 2010 by Dipesh Depala and Ayman Fakoussa, The Qode has built a solid track record in the Middle East, particularly in the Gulf states, where it has developed a communications approach based on the connection between culture, brand and audience. Its work spans key sectors such as fashion, watchmaking and jewellery, beauty, hospitality, motoring and lifestyle, offering services ranging from communication strategy to talent management and the creation of brand experiences.
Over the years, the agency has worked with some of the sector’s leading international groups, including LVMH, Kering and Richemont, building long-term relationships based on strategic consistency and the ability to adapt to different cultural contexts.
The decision to establish a presence in India is a natural progression of its relationship with the market. In recent years, The Qode has led strategic campaigns for international brands in the country, whilst also supporting Indian firms in their expansion into the Middle East. This exchange has fostered a strong connection between the two markets, built on cultural understanding and the creation of narratives that resonate with diverse audiences.
With the opening of its own office in Mumbai, the agency is strengthening its ability to operate more closely with clients, offering an integrated approach that combines strategic communication, partnership development, event organisation and talent activation. This local presence will enable The Qode to delve deeper into India’s media and cultural ecosystem, providing a more nuanced understanding of the market and facilitating the creation of campaigns with greater impact.
The expansion is further supported by its membership of The Independents, a global ecosystem of specialist agencies spanning research and strategy through to design, production and distribution. This network enables The Qode to develop global proposals with a local focus, tailored to the specificities of each market without compromising on an international vision.
At a time when the luxury sector is redefining its geographical priorities, focusing on markets with high growth potential and a strong cultural identity, The Qode’s entry into India forms part of a long-term strategy aimed at building a connected communication platform. A model that combines global scale with local sensitivity, and which seeks to respond to the new dynamics of consumption and brand positioning within the contemporary luxury sector.
