London was once again the epicentre of luxury fashion in September 2025 with an edition of London Fashion Week that shone thanks to the designs of iconic designers such as Richard Quinn, Erdem and Burberry. This season, the British capital reaffirmed its creative identity with shows that were an ode to haute couture, artistic tradition and contemporary reinvention.
Richard Quinn stole the show with his Spring/Summer 2026 collection presented at the majestic St John’s Smith Square. The show, designed like an opera, featured the stellar presence of Naomi Campbell, who opened the runway. Accompanied by a live orchestra, Quinn unveiled a series of opulent dresses, grouped by colours ranging from powder pink to scarlet red, combining classic silhouettes with meticulous craftsmanship. This collection refines his signature romantic modernism and demonstrates that Quinn is one of the few designers today dedicated to classic haute couture in a world dominated by ready-to-wear.
For his part, Erdem has captivated audiences at an iconic cultural venue, the British Museum, with a collection inspired by 19th-century medium Helene Smith. Creative director Erdem Moralioglu has captured a narrative that blends history, femininity and technique in his garments, fusing traditional British fabrics such as the Barbour jacket with period details such as frock coats and bows. His collection stands out for its ability to evoke the past in a contemporary way, with a sophisticated interplay of transparencies and textures that pays tribute to rebellious women throughout history.
Burberry, one of the legendary houses that define British fashion, returns to London Fashion Week with a collection presented in Kensington Gardens, inspired by the vibrant music festivals of the United Kingdom and the psychedelia of the 1960s and 1970s. Under the creative direction of Daniel Lee, Burberry revitalised the iconic trench coat and signature check print with a bold and colourful twist, mixing leather, denim and crochet. This presentation marks a return to classic British roots, with a freshness designed to reconnect with new generations without losing the brand’s historical identity.
This edition of London Fashion Week has highlighted how creativity and tradition can successfully coexist on the global fashion scene, particularly in a city that continues to be a beacon of stylistic innovation, culture and heritage. Haute couture, historical narrative and modern reinterpretation were the three pillars that underpinned an unforgettable event for the luxury industry.
