With a Victorian design, Loewe Greenhouse is a travelling greenhouse that will tour Madrid, Seville, Malaga and Barcelona during April and May. The aim of this initiative is to raise awareness of the complex natural world that gives rise to his creations.
This greenhouse is a replica of the place where Jonathan Anderson, creative director of Loewe Perfumes, works. Surrounded by plants, flowers and windows that let in natural light, the place presents itself to the visitor as a showcase of colours and, of course, aromas.
The idea of Loewe Fragrances with this project is to involve the visitor with its perfumes but also with the whole creative process behind the creation of the fragrances that accompany us in our daily lives or in our homes. That is why we can enjoy in this immersive experience its extensive collection of fragrances, Botanical Rainbow, as well as its line of home products, Home Scents.
Loewe achieves with its Greenhouse a space where the user enjoys and learns a little more about this natural and botanical vision of its fragances division.