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Malaga hosts from September 11 to 14 the Picasso Celebration Malaga 2023

A B2B meeting for international luxury and premium tourism professionals

This event, which will bring together luxury and premium travel professionals from around the world with companies from Malaga and Andalusia, will be held from September 11 to 14.

It is the most important B2B action ever held in the city of Malaga in the international tourism segment and is estimated to generate close to 4,000 business meetings.


Organized by the Department of Tourism, is part of the activities planned by the Consistory for the fiftieth anniversary of the death of Pablo Picasso, and has the collaboration of Turespaña, Andalusian Tourism and Tourism and Planning of the Costa del Sol.

In addition to the professional part, the Picasso Celebration Malaga Event will feature a social program that will serve to learn more about the destination and its potential for the premium and luxury segment.


The Tourism Department has already been working on actions and synergies with markets with potential for the better positioning of Malaga within this segment. In this sense, the city has all the necessary resources to satisfy this interesting tourist market of great projection.

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