The Louvre Museum and Lancôme have joined forces in an unprecedented collaboration. Inspired by nine masterpieces of sculpture and the lights and colors of the museum, Lancôme has created a new makeup and skincare collection: Lancôme x Louvre.
The launch campaign was shot at the Louvre Museum, featuring the faces of the brand: Zendaya, Aya Nakamura, Amanda Seyfried and He Cong. Images of modern beauty, these four strong-minded women embrace and embody the stylistic codes and myths of certain iconic sculptures.
The Louvre is a source of inspiration. Since its foundation in 1793, the Louvre Museum was conceived as a space where artists could learn by observing the works of the great masters and draw inspiration for their own creations. Still today, the Louvre is a living museum and an inexhaustible source of inspiration for all creators.
For this unprecedented collaboration, Lancôme has drawn inspiration from the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with Scorpion, Echo, Hygeia, the Venus of Arles and the Sleeping Hermaphrodite. Each of these sculptures, because of their history and the myth they represent, inspired Lisa Eldridge, Global Creative Director of Lancôme Makeup, to create this makeup collection.
“By continuing the dialogue between our French brand, with a history of some 90 years, and the most emblematic temple of art, we want to continue to draw on our artistic heritage to open up new beauty horizons for today’s women and celebrate the fact that beauty is in perpetual motion” says Françoise Lehmann, worldwide president of the Lancôme brand.
