The artist Eladio de Mora, dEmo Artist, who has recently announced that he is in charge of the design of the new institutional gift of the Community of Madrid, has been in charge of designing the sculpture of our brand image, XAMBO.
XAMBO is a Tibetan mastiff characterized for being the most expensive mascot in the world and has been chosen as the image of our brand due to our similarity in values. dEmo has transferred all its features through the creation of 10 colorful, limited edition miniature sculptures that are available on our website.
About XAMBO: The Tibetan Mastiff of Look The Luxury, our magazine specialized in the luxury sector, is called XAMBO, a word whose meaning gathers the three treasures of Zen philosophy. Being this breed really ancient and whose role in the communities was that of guardian and protector, it is for us a symbol of greatness and security. It is also currently considered the most expensive pet in the world, with a value of around one million euros.
About dEmo: Eladio de Mora, dEmo is one of the most original and international Spanish artists, a multidisciplinary creator with an unmistakable aesthetic that has its roots in POP. In recent years his works have become an almost constant presence on the exteriors of museums and galleries around the world. dEmo manages to find double readings and transform everyday elements and objects that invite play into true icons.
