The combination of beauty, elegance, and philanthropic commitment, embodied by global supermodel Gisele Bündchen, joined forces with the prestigious Swiss watchmaker IWC Schaffhausen in an unprecedented collaboration during the exclusive Watches and Wonders event in Geneva.
Since 2022, Bündchen has held the role of brand ambassador for IWC Schaffhausen, and her presence at this event not only marked a celebration of the union between fashion and luxury watchmaking but also an opportunity to unveil the brand’s exciting new Portugieser collection.
The event, highlighting the latest advancements in the world of high-end watches, became the perfect stage for IWC Schaffhausen to present its reinvented Portugieser collection. This new collection features revamped designs, a fresh color palette, and innovative complications, such as the Portugieser Eternal Calendar, designed for watch enthusiasts who value excellence and precision.
IWC Schaffhausen’s presentation at Watches and Wonders, titled “A Tribute to Eternity,” encapsulated the essence of time and its infinite cycle, with a special emphasis on the Moon and space. The Portugieser collection, with its Silver Moon, Horizon Blue, Dune, and Obsidian colors, was showcased in a meticulously designed space to evoke the feeling of transitioning from day to night, a journey that repeats infinitely through time.
On the opening day of Watches and Wonders in Geneva, Gisele Bündchen was warmly welcomed at the IWC Schaffhausen booth. Chris Grainger-Herr, CEO of IWC Schaffhausen, and Franziska Gsell, CMO of the brand, had the honor of welcoming the supermodel and brand ambassador to this exciting event.
During her visit, Bündchen expressed her excitement to be part of the Portugieser campaign and praised the beauty and craftsmanship of the new collection. Additionally, she shared her perspective on time and its importance in everyday life. For Bündchen, “A Tribute to Eternity” means making the most of every moment, focusing on what truly matters: family, love, learning, health, and friendships.
Gisele Bündchen’s presence at Watches and Wonders was much more than a mere public appearance; it was a testament to the alliance between fashion and luxury watchmaking, as well as a celebration of time in all its forms. With IWC Schaffhausen at the forefront of innovation and excellence in watchmaking, the collaboration with Bündchen promises an exciting future filled with timeless elegance.
