High-end cosmetics and aesthetic medicine continue to advance towards treatments that are increasingly personalised, effective and respectful of the skin’s physiology. Against this backdrop, The Beauty Concept has introduced the EMFUSION Lift Expert device into its centres, a technology designed to optimise the penetration of active ingredients by temporarily creating microchannels in the skin.
The treatment, developed as a non-invasive protocol, uses the patented DYNAMICO technology, whose main innovation lies in facilitating the deep infusion of personalised serums tailored to the specific needs of each skin type. As Paz Torralba, founder of The Beauty Concept, explains, the system also helps to restore calcium levels in the epidermis, an approach increasingly featured in new skincare strategies aimed at strengthening the skin barrier.
The experience is complemented in the treatment room with Kobido facial massage techniques, incorporated to enhance the lifting effect and promote the restoration of facial volume. This combination responds to a growing demand for holistic treatments that combine advanced equipment with traditional manual techniques within a single premium treatment protocol.
Among the main objectives of EMFUSION Lift Expert are improved hydration, strengthening of the skin barrier and a reduction in transepidermal water loss, factors that are particularly relevant in the months leading up to summer and in urban environments exposed to pollution and solar radiation. The treatment lasts approximately 90 minutes and costs 225 euros per session.
The incorporation of this technology reinforces The Beauty Concept’s positioning within the high-end beauty and wellness segment, where the sophistication of the environment, personalised diagnosis and the integration of technological innovation have become key differentiators. Founded in 2005, the firm currently has several locations in Madrid, including its exclusive spa at the Mandarin Oriental Ritz, Madrid, establishing itself as one of the leading names in Spain for advanced aesthetics and luxury wellness.
