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Pharrell Williams, Louis Vuitton’s new creative director

Artist Pharrell Williams becomes successor to Virgil Abloh

The singer and producer takes the helm of Louis Vuitton’s men’s line, taking over from Virgil Abloh who worked at the brand from 2018 until his passing, and will present his first collection in June during Paris Men’s Fashion Week.

Pharrell Williams has always been linked to the world of fashion, which has led him to become a global cultural icon in the last two decades. He is co-founder, along with Japanese designer Nigo, of Billionaire Boy’s Club and Ice Cream, two brands focused on streetwear. streetwear. He has also launched Humanrace, a cosmetics firm all-gender cosmeticswith vegan products, which was her first contact with the beauty world.

Pharrell Williams new creative director of Louis Vuitton

In addition, it has created successful alliances with other major fashion houses. such as Chanel, Moncler or the sports brand Adidas. He is an ambassador for Tiffany & Co, which is part of LVMH, like Louis Vuitton. And he has already collaborated with the firm of which he is now creative director in 2004 and 2008.

His presence has always been key in the front row of the big brands, the producer has always shown his love for the sector and has shown his personal style, being an icon and inspiration.

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