IQ Collection has opened its new flagship store at 69 Lagasca Street, in the Salamanca district. The opening marks an important step in the brand’s evolution and strengthens its presence in the Spanish market, with a format that combines fashion, interior design and brand experience.
The new space was designed by Mercedes Bohórquez, who incorporated pieces from the IQ Home line, bringing the brand’s visual identity indoors. The store is presented as an environment where design and craftsmanship coexist to create a shopping experience aligned with the brand’s values: timeless elegance, authenticity and attention to detail.
Conceived as a meeting point between the IQ community and its creative universe, the flagship store reflects the brand’s DNA and its commitment to contemporary luxury that prioritises quality and proximity. Its different spaces showcase the latest fashion and accessory collections, alongside a carefully curated selection of pieces from IQ Home, the line directed by Mercedes Domecq.
Beyond its commercial function, the space is designed as a centre for cultural and creative activity. It will host temporary exhibitions, meetings with designers and product presentations, with the aim of consolidating IQ Collection as an ecosystem that transcends fashion to include other forms of expression.
For Inés Domecq, founder and creative director of the firm, the opening of Lagasca 69 represents the realisation of a vision: to offer a concept of modern and accessible luxury to her community. ‘We want our customers to feel comfortable, to experience the space as a natural extension of the brand and to enjoy the process of discovering our collections at their leisure,’ explained the designer during the opening.
