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Ferragamo secret: A new icon from the Ferragamo watch collection

Ferragamo unveils Ferragamo Secret, a new watch intertwining elegance and mystery in an exclusive design conceived by Creative Director Maximilian Davis. Ferragamo Secret captures the essence of modern style and sophistication, embodying and elevating the codes of craftsmanship and innovation of the House.

At first glance, this exquisite accessory may appear as a luxurious and feminine bracelet. However, a discreetly placed closure mechanism unveils its true nature: a gentle pressure on the crown lifts the top cover, revealing a beautiful and radiant dial adorned with the characteristic sunray finish. This particularity endows the Ferragamo Secret with a dual essence, combining the refined charm of a precious jewelry piece with the functionality of a quartz movement watch.

The intricate texture of the jubilee bracelet, also reflected in the engraved mobile cover with the vertical Ferragamo logo, enhances the style, along with the distinctive red cabochon set in the crown as a hallmark of Ferragamo watches. The frame of the dial, the hands, and the small studs of the indices echo the gleam of yellow gold, creating a seamless aesthetic ensemble from the exterior to the interior of the watch. This watch is a pure expression of modern luxury, heralding the upcoming launch of an even more exclusive collection, set to debut next autumn, where the true protagonists will be diamonds alongside rubies, emeralds, or blue sapphires.

Ferragamo Secret exudes elegance and attitude, combining the excellence of Ferragamo with the spirit and pace of contemporaneity.“, commented Maximilian Davis.”A delicate balance of elegance and precision has led me to design something I consider truly unique: an enigmatic yet pragmatic object that hides its true essence almost like a carefully guarded passion.“.

Ferragamo Secret is available at Ferragamo boutiques, on ferragamo.com, and through a select network of specialized retailers worldwide.


● Case: Rectangular, 18×30 mm – Red cabochon on the crown ●Movement: 2-hand quartz (Ronda 1032h3) – Swiss Made ●Dial: Sunray finish with indices ●Bracelet: Stainless steel – Butterfly buckle with Ferragamo logo ●Water resistance: 30 meters

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