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Bugatti Lamborghini and Rolls Royce break sales record in 2022

2022 year of regression for generalist automotive brands, extols luxury by making it a year of record sales

Some of the most luxurious brands such as Bugatti, Lamborghini or Rolls-Royce close a successful year, with record number of sales among their most desired models.

The Italian company Bugatti, the world’s most exclusive automakers, has delivered in 2022 a total of 80 cars, the maximum in its history. This amount may seem insufficient, but within its astronomical price they achieve a high profitability, taking into account that the model Bugatti Centodieci is the best-selling model, with a price that exceeds 8 million euros.

Bugatti Centodieci

Lamborghini sold 9,233 cars, an increase of 10% compared to the previous year. The Urus is the best-selling model, followed by the Huracán and the Lamborghini Avendator .

Stephan Winkelmann, President and CEO of Automobili Lamborghini, said, “Our growth and development trend continues, proving that our direction is sound and our decisions are the right ones.”


As for the French brand Rolls-Royce, they have sold a total of 6,021 units, achieving a growth of 8% compared to 2021.

“2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we introduce the world to the Rolls-Royce Spectre, our brand’s first all-electric production model, but it was also the first year in which we delivered more than 6,000 vehicles in a single 12-month period,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce has achieved sales growth in almost all regions, with particularly strong growth in Middle East, Asia-Pacific, USA. and Europe. The Middle East is the main region in which the brand carries out Bespoke orders, with numerous unique customization creations.

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