Bentley Motors has unveiled a new bespoke project based on its luxury SUV, the Bentayga Extended Wheelbase (EWB), developed through its dedicated Mulliner division. The vehicle, commissioned by a female client from the United States, was ordered in a specific shade of pink called Candy Pink, which does not feature in the marque’s standard colour range.
The commission highlights the growing trend among high-end car buyers to seek out unique, tailor-made configurations. According to the company’s own data, 70% of Bentayga customers include at least one personalised feature developed by Mulliner, Bentley’s bespoke design and craftsmanship workshop.
In this instance, the vehicle’s exterior was painted in a vibrant pink hue created exclusively for the client. This is complemented by a fully customised interior featuring leather and stitching in a Cherry Blossom shade, matching the exterior, as well as Bentley emblems embroidered into the seats with thread in the same tone. The cabin also includes a Mulliner bottle cooler with a soft-close frosted glass door, integrated between the rear Airline seats, which are designed to offer the utmost comfort during chauffeur-driven journeys.
Bentley currently offers a palette of 111 exterior colours as part of its standard range, but clients can request exclusive shades through the brand’s “co-creation” process led by Mulliner. This process allows buyers to work directly with Bentley’s designers and craftspeople to define unique finishes, materials, colours, and details beyond the standard options.
“This Bentayga is a clear example of the level of personalisation we are seeing grow within the luxury market,” the company noted. “When the billions of available combinations aren’t enough, we are ready to create something truly unique.”
Such bespoke commissions strengthen Bentley’s strategy to position itself not only as a manufacturer of luxury vehicles but also as a provider of personalised experiences that reflect the individual tastes and lifestyles of its clients. Mulliner—whose heritage dates back to the 16th century as bespoke coachbuilders—has played a pivotal role in this transformation.
The Bentayga EWB is the extended wheelbase version of Bentley’s popular SUV, introduced to offer even more interior space and an experience centred around comfort.
