Barcelona, a city of art, style and avant-garde spirit, adds a new chapter to its luxury landscape with the arrival of Xerjoff. The renowned Italian haute parfumerie house has inaugurated its flagship boutique at 312 Consell de Cent Street, at the iconic junction with Passeig de Gràcia. This opening marks not only a strategic milestone in the brand’s international expansion—now present in over 125 countries—but also a celebration of its sensorial, sophisticated and deeply emotive universe.
As its calling card, Xerjoff has chosen to present its fragrance Purple Accento, a creation that embodies the perfect balance between intensity and refinement. Premiering exclusively at the new space, Purple Accento is introduced as a perfume that awakens the senses from the very first note. Its citrusy, radiant opening—featuring bergamot, mandarin, hyacinth and pineapple—leads into a vibrant floral heart of blackberry, lily, jasmine and a delicate hint of pink pepper. The enveloping, long-lasting base blends amber, musk, sandalwood, vanilla and oud, lending the scent a depth that transforms each application into an act of timeless elegance.
This elixir is presented in a refined, purple-hued bottle, redesigned to enhance its exclusivity without altering the complexity of its composition. As part of the Vibe collection, Purple Accento also comes with a delicate Italian silk scarf, designed on the shores of Lake Como, which can be scented and worn as both an olfactory and aesthetic accessory.
The Xerjoff boutique in Barcelona is conceived as a fully immersive experience. More than just a shop, the space serves as a temple devoted to the art of perfumery, where visitors can explore all of the brand’s iconic collections alongside its most recent innovations: from luxurious scented candles to hair fragrances and an exclusive line of artisanal deodorants, inspired by beloved creations such as Erba Pura, 40 Knots, and Renaissance.
The boutique’s interior design invites contemplation and unhurried enjoyment. Among its standout areas are a VIP zone for private consultations, a training room for specialised events, and an outdoor chill-out terrace that transforms each visit into a hedonistic and sensorial ritual.
True to its avant-garde spirit, Xerjoff has also announced a creative collaboration with the legendary British band Duran Duran. This artistic alliance has given rise to two new fragrances: NeoRio and Black Moonlight, each capturing the group’s irreverent energy and glamorous edge, offering a unique olfactory interpretation of their musical universe.
Founded in 2007 by Sergio Momo and Dominique Salvo, Xerjoff has mastered the fusion of classical perfumery heritage with a contemporary approach centred on exceptional ingredients, exquisite design and an unmistakably artistic vision. With boutiques in Turin, Milan, Dubai and London, Xerjoff’s arrival in Barcelona strengthens its presence in a city that breathes sophistication, creativity and a deep appreciation for detail.
