Tourism excellence in Spain takes a new step forward with the presentation of the SIE and SIE Laurel seals, an initiative of SIE, Spain is Excellence, which seeks to consolidate the country as a global benchmark in high quality tourism.
At an exclusive breakfast held at the Hotel Urso in Madrid, SIE unveiled these new labels that guarantee the quality, sustainability and authenticity of the establishments and companies that bear them. This is a key recognition for those entities that lead the sector with the highest standards of excellence.
A new standard in high-end tourism
The SIE Seal is the entity’s main distinctive mark and recognises those members that meet demanding quality and sustainability requirements. ‘The SIE Seal has become an essential reference for those seeking quality experiences in Spain. It is a guarantee that our members not only comply, but that they are leaders in the promotion of sustainable and high-level tourism,’ said Ana Alonso, CEO of SIE, Spain is Excellence.
The SIE Laurel Seal is the highest distinction awarded by the organisation, reserved for those establishments and institutions that not only meet but exceed expectations of excellence. These award winners consolidate their position as ambassadors of the Spain brand on the international tourism scene.
Among those awarded the SIE Seal, names such as Monasterio de Valbuena, The Arc Collection, Inspiring Soho, Club Alma and A Quinta da Auga stand out. In the case of the SIE Laurel Seal, the distinction has gone to the Hotel Rosewood Villamagna, the Museo Nacional Thyssen-Bornemisza, Vestige Collection, Costa del Sol Málaga and Wishome, among others. Both seals have been designed by Esther Moreno, co-founder of the prestigious agency More&More Design, and reflect a concept of elegance and exclusivity. Inspired by circles and ellipses, they represent continuity and totality, values that are at the heart of SIE’s philosophy.
Recognition with global impact
The introduction of these seals seeks to redefine the high-end tourism landscape in Spain, establishing a benchmark standard comparable to the impact of Michelin stars in gastronomy. ‘With the SIE Seal, we guarantee tourism experiences that respect cultural authenticity and sustainability, raising the image of Spain as a leading destination for tourism excellence,’ Alonso stressed.
The development and implementation of these labels has counted with the collaboration of Cavala, a consultancy firm specialised in sustainability and business excellence. Rut Ballesteros, managing partner of Cavala, said: ‘At Cavala, we are convinced that excellence and sustainability are the key to guarantee the competitiveness of the tourism sector. This certification, developed in collaboration with Spain is Excellence, reinforces our commitment to position Spain as a world reference destination, highlighting best practices, betting on a model that promotes respect for our cultural and natural heritage, and highlighting the leadership and innovation of our country in the global tourism industry.
