Ferragamo surprises us once again with a collection that pays homage to the freshness and lightness of summer, highlighting the beauty of natural materials. Raffia, canvas, and denim become the protagonists of versatile bags and shoes that capture the essence of summer with elegance.
One of the distinctive elements of this collection is the iconic Venna logo, which transports us to the rich history of the brand. Designed by the futurist artist Lucio Venna in 1930, this symbol now adorns a series of modern-looking bags and shoes, adding a touch of sophistication to each piece.
The tote bag from the Pre-Fall 2024 campaign is the epitome of functionality and style. Available in three sizes and three variants, it combines the elegance of raffia, canvas, and denim with the distinctive Venna logo, creating an accessory that is both practical and chic.
In addition to the bags, the collection includes a selection of sandals and mules that stand out for their impeccable craftsmanship and the unmistakable Venna logo on the instep. Sandals in raffia or denim are the perfect complement to any summer outfit, adding a touch of Italian style to every step.
The iconic Hug bag is also reinvented in handwoven raffia, offering an elegant and modern option for everyday use. Available in a variety of colors, including black, sky blue, and natural raffia, this bag combines traditional craftsmanship with a contemporary design that doesn’t go unnoticed.
Patchwork, another emblematic technique of Ferragamo, is presented in a large raffia tote bag, adding a touch of color and texture to the collection. With leather handles in the season’s tones, this piece is a style statement in itself.
For men, the collection offers a selection of pieces that add to the charm of natural materials. From the classic tote bag to sandals with crisscross straps, each item subtly but strikingly incorporates Ferragamo’s new logo, adding a touch of modernity to traditional styles.
In summary, Ferragamo’s accessory collection for summer 2024 is a celebration of Italian craftsmanship and timeless elegance. With natural materials, innovative designs, and the distinctive Venna logo, each piece is a work of art that reflects the spirit of the summer season.
