This autumn, The Beauty Concept (TBC) commemorates two decades of excellence in the beauty world with a trend-setting launch in hair care. True to the philosophy of its founder, Paz Torralba — ‘care for your hair as you would your skin’ — the TBC Hair salon presents ‘Deep Reset TBC’, an exclusive ritual created in collaboration with Goa Organics to celebrate its twentieth anniversary.
It is a two-phase protocol that goes beyond aesthetics, focusing on deep hair health. The first step, BARE WASH, works as a professional detox that removes heavy metals—such as copper, iron, and calcium—that silently accumulate in the hair fibre through tap water. These residues, invisible to the naked eye, deteriorate the texture, interfere with colouring, and dull the natural shine. Thanks to this deep cleanse, the hair is left light, purified, and ready to receive the subsequent benefits.
The second phase, SUBLIME 10.31, is an intensive reconstruction treatment that regenerates from the core of the hair outwards. With a cocktail of proteins, amino acids and state-of-the-art nutrients, it strengthens weakened hair fibres, prevents breakage and restores elasticity and shine. ‘It’s like restoring youth to the hair,’ says stylist Fran Galán, head of the TBC Hair team. The protocol culminates with a cuticle seal that acts as a protective veil, enhancing mirror-like shine and controlling frizz.
The result: visibly rejuvenated hair that is silky to the touch and has a flawless finish that lasts over time. The ritual lasts between two and a half and three hours and is offered exclusively at TBC Hair for 200€ (including styling).
The creation of this protocol coincides with the twentieth anniversary of The Beauty Concept, a success story that began in 2005 when Paz Torralba left her career in banking to devote herself to her true passion: improving people’s health and beauty. Two decades later, TBC has established itself as a benchmark in advanced aesthetic treatments, aesthetic medicine and cutting-edge hair rituals, with a clientele that includes celebrities such as Eugenia Silva, Belén Rueda and Sandra Barneda.
With three centres in Madrid —two on Ortega y Gasset, one on Calle Chile— as well as The Beauty Concept Spa at the Mandarin Oriental Ritz and the TBC Store boutique, the firm continues to be synonymous with exclusivity, science applied to beauty and tailor-made experiences.
