Tommy Hilfiger presents Tommy X Shawn, the American brand’s new collaboration with singer Shawn Mendes.
Tommy X Shawn Reborn is a capsule collection that reinvents the most timeless classics giving a new life to the prep style and will be available from March 15.
This new collection, made in collaboration with Shawn Mendes, is inspired by Tommy Hilfiger ‘s vision, reinterpreting the brand’s most iconic looks in a contemporary way, creating a collection of classics for today, tomorrow and forever. This collaboration reflects the sustainable vision that Shawn Mendes and Tommy Hilfiger share about the use of recycled and innovative materials.
The Classics Reborn campaign presents a collection of 28 garments for men and women, based on four principles. The first two, Color Reborn y Materials Rebornguarantee sustainable innovation in the garments, while the second two, Color Reborn and Materials Reborn, guarantee sustainable innovation in the garments, while the second two, Self Reborn, Self Reborn y Community Rebornreflect on new ways of living.
“The collection Tommy X Shawn Classics Reborn collection is another step towards our sustainable goal of creating fashion for everyone that doesn’t waste anything,” said Tommy Hilfiger. “Shawn is an impressive young man and a clear advocate for positive change. We are proud to have partnered with him and continue to play our part in developing a more responsible future for the fashion industry.”
As part of Tommy’s commitment to sustainability, the company aims to design all of its products in a circular fashion. In addition to using lower impact materials, prioritizing recycled and recyclable fabrics and implementing safe dyeing processes, Tommy Hilfiger is experimenting with new business models that extend the useful life of its products.
“I am very excited to be working with my Tommy Hilfiger family on the Classics Reborncollection,” comments Shawn Mendes. “This collection is very special to me because it has allowed me to work with Tommy Hilfiger to co-create incredible, high-quality, sustainable versions of some of their most iconic garments.”
