NEW YORK (BUSINESS WIRE) December 14, 2022 PVH Corp. (NYSE:PVH) today announced the appointment of Eva Serrano as Global Brand President, Calvin Klein. Serrano, a veteran of the Inditex group, will join the company in March 2023 and report to Stefan Larsson, CEO of PVH Corp.
Eva joins PVH and Calvin Klein with 20 years of leadership experience at Zara and the Inditex group.
Serrano began her career in Europe, where she was part of Zara Europe’s international business development before taking on the role of International Sales Director for Asia Pacific and playing a key role in expanding growth in the region. She recently served as President of Inditex Greater China, where she was responsible for leading that fast-growing market. At Inditex, his responsibilities spanned multiple brands, and he has experience across the entire retail value chain – product, marketing, in-store and digital consumer experience, as well as supply chain – giving him a true omnichannel view of the market.
Eva is a unique leader in the fashion and apparel industry and has proven experience in one of the most innovative and globally performing brand groups in our industry. He knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace. Eva also has a keen understanding of the disruptive forces in our industry and how to connect a brand’s core value proposition with where the consumer is headed. His expertise will be instrumental in unlocking Calvin Klein’s full global potential, and his appointment is an important step in our continued execution of the PVH+ Plan, our multi-year growth plan.
Mr. Larsson
“I am passionate about brands, the consumer and the fashion industry, and throughout my career I have developed the skills and experience necessary to win in this increasingly competitive market. The opportunity to lead the iconic Calvin Klein brand and unleash its full potential around the world is a dream come true. I look forward to working with Stefan and the PVH and Calvin Klein teams to drive the next chapter of growth for the brand.”
Mrs. Serrano
Ms. Serrano holds a degree in Tourism Management from GETA Business School in Spain and obtained a postgraduate degree from HKU Business School in Social Media Digital Marketing. In 2022, he completed his Master’s Degree, Global Executive Program at Tsinghua University in China and the Advanced Management Leadership Program at the Säid Business School of Oxford University. In 2021, Ms. Serrano was recognized with the Best Entrepreneurs Award in Shanghai, China.
