Last Thursday June 29th at 19:00 h took place the Retail and Luxury forum “Challenges and opportunities of luxury in the era of AI”
The forum took place at the official Aston Martin dealership in Madrid with more than 30 attendees and 4 speakers from the retail and luxury sector.
El foro cuenta con Aston Martin Madrid, Maserati Tayre y Clínica Dermatológica Internacional como coorganizadores del evento.
The forum has had the support of great collaborators such as Look The Luxury, Con Café, Universidad Alfonso X el Sabio, Allmedo Catering & Events, Periodico Publicidad AD, Vida en Digital. Magazine, Vinos Argentinos, RL Gourmet y Tita de Buenos Aires.
The Retail and Luxury forum is a first class meeting that has counted with top executives and experts in the sector who have been able to exchange views and experience related to the challenges and opportunities of luxury in the era of AI. An experience that has reviewed the change that AI can bring to the luxury sector, where personalized attention and craftsmanship of its products are its most differential values.
The event consisted of a round table with 4 exceptional speakers, such as Cristina Saracho founder of Con Joyas y a lo Loco, Marta Armijo marketing and PR manager at Bang & Olufsen, Maria Fernández COO and co-founder of Arc Collection and María Trigo de Mingo merchandise manager of Las Rozas Village and with Frida Muntion director of marketing and communication at Clínica Dermatológica Internacional as moderator.
Retail and Luxury Forum is the name of this edition where the theme of the Challenges and opportunities of luxury in the era of AI will be addressed.
Retail and Luxury Forum
The Challenges and Opportunities for Luxury in the Age of AI
Moderated by: Frida Muntion director of marketing and communication at Clínica Dermatológica Internacional.
Speakers:
Cristina Saracho founder of Con Joyas y a lo Loco
Marta Armijo marketing and PR manager at Bang & Olufsen
Maria Fernandez COO and co-founder of Arc Collection
María Trigo de Mingo merchandise manager of Las Rozas Village
During the presentation
Cristina Saracho bets that AI will help luxury brands to have a better management of processes, logistics and demand prediction, which will mean an improvement in customer experience and in the challenge of personalization, key in the luxury industry, although she believes that it is a challenge to transform the culture of the organization, to train people to see AI as an ally.
Marta Armijo: Advocates the ease of AI for bureaucratic processes that will help improve the customer experience “AI as the internet was in its day is the current revolution, presents a great opportunity for improvement for brands, and in my opinion luxury is not exempt, you have to find the best way to apply it to streamline processes and improve the experience, never replace it”.
María Fernández: For her, AI in the hotel industry is becoming essential to improve the customer experience and to be able to adapt as much as possible to their tastes. Reducing certain employee activities, without giving them up, helps employees create a more personalized experience for customers.
For María Trigo de Mingo, AI represents an opportunity in the fight against the counterfeiting of luxury products thanks to the development of tools that make it possible to identify counterfeit products or give products attributes to make them more difficult to replicate. He does not believe that the counterfeit market will end in the short term but it will help to tighten the net.
In conclusion, Frida Muntion, moderator of the round table, considers that: “The value we bring as humans is empathy. And this is what technology is all about, helping us to be more human than we are now. Knowing how to relate to AI will make you a winner as a professional, because those who know how to use it correctly and strategically will position themselves in front of their competitors”.
