Barceló Hotel Group announces the investment of more than 80 million euros in the acquisition and subsequent refurbishment of two 5-star hotels in Casablanca and Rabat, formerly operated under the Farah brand, with 279 and 192 rooms, respectively.
In the coming months, an ambitious project will be carried out for the comprehensive transformation of both hotels, which are expected to be marketed under the Royal Hideaway brand, in the case of the Casablanca hotel, and the Barceló brand for the Rabat hotel. Thus, Barceló Hotel Group disembarks in Morocco with its luxury flagship Royal Hideaway and will be present in the country with the four brands: Royal Hideaway, Barceló, Occidental and Allegro.
This expansion plan confirms the company’s commitment to Morocco’s tourism and economic development and makes it the leading Spanish hotel chain in the country, where it currently operates 8 hotels in 6 cities with more than 1,600 rooms.
Strategic commitment to expansion in Morocco
Barceló Hotel Group continues its expansion plan in Morocco with the acquisition of two 5-star establishments located in the cities of Casablanca and Rabat. The Rabat hotel will be the company’s first in Morocco’s capital, the country’s main administrative and political center, and will be the third Barceló Hotel Group hotel in Casablanca, where the hotel chain already managed two hotels: Barceló Anfa Casablanca 5* and Barceló Casablanca 4*.
Since Barceló Hotel Group’s arrival in Morocco in 2006, the company, together with its local partners, has invested more than 150 million euros in the acquisition, refurbishment and repositioning of several hotels in the country.
Barceló Hotel Group is currently the Spanish hotel company with the largest presence in the country with the management of 8 hotels located in 6 cities -Rabat, Casablanca, Marrakech, Tangier, Fez and Agadir- with more than 1,600 rooms, generating a significant impact on the economic and social development of these cities, with the creation of more than 1,200 direct jobs and many more indirect jobs.
For Raúl González, CEO for EMEA of Barceló Hotel Group, “Morocco is a strategic country for the company’s expansion plan. We are very pleased with the acquisition of these two new hotels as it allows us to be present in Rabat, the country’s capital, and to reinforce our leadership in Casablanca. .Our objective is to continue to grow Morocco and incorporate new hotels, mainly 4 and 5-star hotels, in both the vacation and urban segments, in those places where we are already present, as well as in new destinations”.
