The 265-square-meter store features men’s and women’s apparel, footwear and accessories from the TOMMY HILFIGER collection, all inspired by the brand’s red, white and blue DNA and classic American cool style.
Under the brand’s new global concept, every part of the flagship store has been carefully designed, from the campaign images that capture the user’s attention at the entrance, to the areas where the collections are displayed.
This stylish new space has been designed for everyone to discover the brand’s DNA, providing a place to get inspired, explore new styles, enjoy exclusive events and sign up to join the global Tommy community.
The store reflects the modern style of the Fall 2023 collection, with bombers, jackets and shirts in the season’s star print: Tommy tartan. These cold-weather basics pay homage to Tommy Hilfiger’s long history with tartan, originally created in 2000 and officially registered with the Scottish Tartan Registry that same year.
The Fall 2023 collection features two reinterpretations of this print, both based on the original colors and design, but with new and contemporary versions in red and blue.
