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Pharrell triumphs in Paris

Singer Pharrell Williams presents his first collection with Louis Vuitton

The most anticipated fashion show of the season took place yesterday in Paris. The singer Pharrell Williams presented his first collection with the French maison Louis Vuitton. Among the attendees were a host of well-known faces such as Zendaya, Beyoncé, Naomi Campbell and Jay-Z, who later entertained at the after party.

During the Paris fashion week, the singer has been in charge of presenting the first Louis Vuitton collection after the death of Virgil Abloh. Pharrell chose the oldest bridge in Paris for the presentation, embodying a metaphorical connection between Paris and his hometown of Virginia.

In the looks we saw the re-interpretation of the house’s codes such as the Damier squares, Louis Vuitton’s classic checkerboard graphic reinvented with an 8-bit Atari Damier motif created by a prestigious American artist. In addition, the focus was mainly on tailoring, with relatively elegant cut garments compared to the extremely baggy looks of the maison’s previous collections.

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