As a backdrop for selfies or simply as an imposing XXL-scale model, the huge silhouette of the 911 stretching across the exhibition space at Wittelsbacherplatz has been a crowd favorite during the first days of IAA Mobility. The reusable roof construction is a tribute to the sports car icon. Exactly 60 years ago, the 911 celebrated its premiere at the IAA.
“The 911 is famous around the world for its unique silhouette. This sculpture is first and foremost a symbol that represents the many stories and experiences of enthusiasts, fans and customers that have shaped the iconic image of the 911 around the world,” says Ragnar Schulte, Head of Experiential Marketing at Porsche.
In an area of about 1,000 square meters, Porsche has created a family party atmosphere, where the mascot Tom Targa entertains the youngest fans with games and discovery trips.
The on-stage program consists of two alternating series: “Brave New Love” informs viewers about the latest innovations, the sports brand’s path to a sustainable future and many other topics. 911 Love Stories” revolves around the car whose birthday is being celebrated.
Its latest variant, the special 911 S/T model limited to 1,963 units, is shown to the public for the first time at the Open Space. Another crowd favorite during the first few days of the show was the Porsche Mission X. This spectacular concept study is the new interpretation of a hypercar, with Le Mans-style doors that open upward and forward, and an efficient, high-performance electric powertrain.
With the Mission X, Porsche anticipates an electric future. Meanwhile, many IAA visitors and Munich residents have taken the opportunity to test drive the E-Performance of the present in advance, through a fleet of Taycans at the trade fair stand that are available for accompanied test drives.
