{"id":7818,"date":"2023-09-18T09:08:22","date_gmt":"2023-09-18T08:08:22","guid":{"rendered":"https:\/\/looktheluxury.com\/tommy-jeans-and-awake-present-their-new-collection-inspired-by-the-nostalgia-of-the-back-to-school-style\/"},"modified":"2023-09-18T09:16:37","modified_gmt":"2023-09-18T08:16:37","slug":"tommy-jeans-and-awake-present-their-new-collection-inspired-by-the-nostalgia-of-the-back-to-school-style","status":"publish","type":"post","link":"https:\/\/looktheluxury.com\/en\/tommy-jeans-and-awake-present-their-new-collection-inspired-by-the-nostalgia-of-the-back-to-school-style\/","title":{"rendered":"Tommy Jeans and Awake present their new collection inspired by the nostalgia of the “Back to School” style"},"content":{"rendered":"\n

Tommy Hilfiger, presents its Tommy x Awake NY<\/em> collection and campaign. The capsule is made up of a selection of pieces inherited from TOMMY HILFIGER<\/em> and combined with the contemporary spirit of Awake NY<\/em>, paying homage to the “back to school” style of the 90’s hip-hop era.<\/p>\n\n\n\n

“High school style<\/em> is an essential part of American youth culture,” in the words of Tommy Hilfiger. “Pop culture has defined the style of every generation for decades. With this collection, we reinvent with a fresh twist the classics from our archives and pay homage to the students of the 90s and their style, very much in the spirit of hip-hop.”<\/p>\n\n\n\n

The campaign is a nostalgic homage to back-to-school<\/em> style and attention to detail, resulting in the perfect look<\/em> for the first day of high school, a real ritual for teenagers.<\/p>\n\n\n\n

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