{"id":7252,"date":"2023-08-22T11:51:09","date_gmt":"2023-08-22T10:51:09","guid":{"rendered":"https:\/\/looktheluxury.com\/?p=7252"},"modified":"2024-08-02T12:57:27","modified_gmt":"2024-08-02T11:57:27","slug":"ferragamo-new-renaissance-campaign","status":"publish","type":"post","link":"https:\/\/looktheluxury.com\/en\/ferragamo-new-renaissance-campaign\/","title":{"rendered":"Ferragamo new RENAISSANCE campaign"},"content":{"rendered":"\n

The story of Ferragamo is not simply, as the founder put it, \u201cthe story of the small, barefoot, unlettered boy who became the shoemaker to the stars<\/em>\u201d. It is also the story of constant rebirth and evolution. Certainly Salvatore Ferragamo, born in the village of Bonito, the 11th child of 14, who had been making beautiful footwear since the age of 12, was reborn in the States as a young Italian artisan who understood the desires of Hollywood. That was Ferragamo\u2019s first Renaissance.<\/p>\n\n\n\n

This transformation was achieved through embracing Italian heritage with daring talent. The interiors of his store at 6683 Hollywood Boulevard were pure Italian Renaissance: walls featuring batik resembling 14th-century tapestries, hand-carved sofas, and luxurious draperies complementing classical columns. Though from the Avellino region near Naples, as an Italian, Salvatore was under the spell of Florence, the \u201cJewel of the Renaissance\u201d, and imbued with the spirit of that place and time; he understood its power and resonance. So, when a few years later he decided to return to Italy, there was only one place that would do: Florence. A new Ferragamo Renaissance had begun.<\/p>\n\n\n\n

The Italian Renaissance was a time of intense creativity and new ideas. It celebrated innovation and craftsmanship, and married art and artisan excellence. All this was in evidence at Palazzo Spini Feroni, the home Salvatore gave to Ferragamo in Florence in 1927. Dating back to the 13th-century, the Palazzo, which is still Ferragamo\u2019s headquarters, seemed emblematic of the Florentine bottega, the workshop or studio of the master artists and craftsmen where dialogue and the exchange of ideas and knowledge allowed Renaissance thinkers, intellectuals and artists to develop local philosophy and skills into a global phenomenon.<\/p>\n\n\n\n

A creative community fed the founder\u2019s imagination and broadcasted his Florence-infused collections. This included not only Salvatore\u2019s fellow craftsmen, but also his extraordinary clientele: the likes of Audrey Hepburn, Greta Garbo, Sophia Loren, Lauren Bacall, Marilyn Monroe and Eva Per\u00f3n (years later Madonna would wear Ferragamo when she played Per\u00f3n in Evita).<\/p>\n\n\n\n

Central to the Florentine experience that drove Ferragamo\u2019s creativity, the symbol of the beating heart of the city\u2019s continual celebration of the Renaissance, was the Uffizi. Started by Giorgio Vasari as offices \u2013 uffizi \u2013 for Cosimo I de\u2019 Medici, Grand Duke of Tuscany, in 1569, it was one of the earliest modern museums, opening its gallery to the public in 1769 and becoming a museum just under a century later. Throughout the history of Florence, the Uffizi has been there, a guiding light, reminding us the importance of eternal ideas, art, beauty and creativity.<\/p>\n\n\n\n

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